the social brain

In today's fast-paced world, where everyone seems to be constantly juggling multiple responsibilities and obligations, taking care of ourselves often takes a backseat.

Society has ingrained in us the belief that focusing on our own well-being is a selfish act, something that should be done only when all other tasks are completed.

However, this notion couldn't be further from the truth.

Self-care is not a selfish act but rather an essential practice that enables us to lead healthier, more fulf…

Do you ever feel like you’re running out of content?

Do you struggle to come up with content ideas that pack a punch with your audience?

Get ready for my top tips for never-ending Instagram content that lands.

I get this question a lot: “Frances, how do you never run out of content ideas?!”.

As a social media manager, it’s important for me to practice what I preach. This means posting consistently, coming up with engaging content and sharing the stuff that gets my audience nodding their head…

When it comes to networking, which one are you?

1️. So nervous that you can’t bare the thought of a 60 second pitch (as if time slows down and it feels like half an hour)

2️. Reaping the rewards of heading to a networking group and growing your business through relationships

I recently spoke with my friend, Felicity Dwyer on The Social Brain Podcast about the 4 surprising benefits (that nobody talks about) when it comes to networking in your business. 

Prefer to listen to the audio version o…

It is more important *than ever* to track your finances - business related or personal.

But what’s the best way to track your business finances?

How can you easily see who still owes you money?

And is there a magic tool that allows you to track more than just your finances?

I recently spoke with my friend, Caro Syson on The Social Brain Podcast about how to track your incomings and outgoings (without spreadsheets!) to really know if you’re putting all your energy into a hobby or a profitable…

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26^th and 27^th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

• Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

Is it time for you to supercharge your social media marketing?

Digital advertising is a great way to enhance your marketing efforts, but when is the right time to commit to it?

How much should you spend on Facebook Ads?

And how long do you need to test things for?

I recently spoke with my friend Sarah Murdoch on The Social Brain Podcast to discuss why, when and how to get started with digital ads.

Prefer to listen to the audio version of our conversation? Go here.

A few years ago, there wa…

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.

Why?

Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

What happens if YOU are unavailable in your business?

Do you know someone who can take over in the interim?

Or would your business fall to the ground?

Sometimes things happen within our personal lives that can affect our business, but how do we keep our business running, even when we are not feeling up to it ourselves?

I recently spoke with my friend Nikki Stock on The Social Brain Podcast to discuss the importance of having a contingency plan in both your life and business. 

Prefer to list…

How do you know when it’s the right time to employ someone in your business?

What policies do you *legally* need to have in place when employing someone?

Do you have to hire someone as an employee or is there another way?

I recently spoke with my friend Pip Foulsham on The Social Brain Podcast to discuss all things HR, hiring, and how your business culture and leadership influences your employment of new people.

Prefer to listen to the audio version of our conversation? Go here. 

The easies…

If you’ve been following my Insta feed, you’ll know that I’ve had some BIG news to share with my clients and followers in the last couple of weeks.

I had to keep schtum about what’s been happening… but I’ve finally been able to let the cat out of the bag and tell you that The Social Brain has won not one, but TWO awards!

At the start of April, I found out that I’d taken home the Best Digital Biz 2023 trophy from the BizBubble Awards. BizBubble champions small independent businesses, and this y…