engagement

Do you take time to research and apply the right hashtags to every one of your social media posts?

Or do you type in a couple of random phrases, click ‘upload’, and hope for the best?

I wouldn’t blame you if you’re guilty of the latter.

Even I’m suffering with a bit of hashtag fatigue.

Keeping up with the latest hashtag trends often seems like a full-time job in itself. As marketers, we can’t stick with the same ideas forever – we need to be constantly refreshing and updating our hashtag str…

Anybody else counting down the days to Christmas right now? I know I am!

From a work perspective, it’s that time of year where much of our time is spent tying up loose ends and prepping projects for the New Year (oh – and finding some time for the odd festive tipple!). But as much as you might be looking forward to a well-deserved rest, and as tempting as it is to go completely off grid for a couple of weeks, it’s really important to maintain some kind of social media presence over the holidays…

2021 has been packed full of social media headlines, hasn’t it?

We’ve seen blackouts, bans, meltdowns, letdowns, and even digital fisticuffs – and the year isn’t even over yet!

To tie in nicely with Fireworks Night here in the UK, here’s my pick of the 5 most incredible (and EXPLOSIVE) social media stories from the last few months. Enjoy!

1. Facebook disappeared – and boy, did we feel it

OK, let’s start with the serious stuff. Facebook has suffered outages before, but it beat all previous re…

Most of us have struggled to keep customer engagement consistent across our social media channels. But why is that? What makes for the kind of post that people want to like, share, and comment on – and what puts them off from wanting to join in the conversation?

Why your posts might be turning people off

Your content could be missing the mark for many reasons. Here are just a few of the things you could be doing to self-sabotage your own social media strategy:

• You’re not sharing things your…