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social media marketing

How to handle public events with tact and understanding

There have been some pretty big happenings recently. In the space of five short years, we’ve had three Prime Ministers, we’ve officially left the European Union, we’ve navigated a global pandemic, we’ve lost our Queen, and witnessed a rollercoaster battle between two caterpillar cakes.

It’s been a wild ride, for sure!

So, it’s no wonder that businesses have wanted to reference these mammoth events in their marketing. Shed loads of companies have jumped on these stories, creating clever and mem…

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How to diversify your marketing streams

When it comes to marketing your business, there are endless ways you can generate more exposure and get your products or services in front of those all-important customers.

But because it’s often perceived to be the ‘easiest’ and one of the most effective routes to more brand awareness, most companies focus their attention on social media.

Don’t get me wrong, I obviously LOVE social media. (I must do – it’s my business, after all!) It’s arguably one of the most powerful ways you can connect wi…

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Brainiacs is changing!

My main goal as the Head Brain of The Social Brain is to help my clients learn how they can use social media to boost their businesses.

My team and I offer all kinds of DIY and fully managed support packages. There really is something for everyone, regardless of your circumstances or your budget.

But I’m particularly passionate about sharing knowledge that you can soak up and action on your own terms, at your own pace – and this is exactly what I’ve done to date with my members-only group, Bra…

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I’m getting sick of all the shifts on Instagram – are you?

Has Instagram’s updated newsfeed turned you off, too?

SO many of my clients and followers have told me they’re not happy with the new format – particularly as there’s now a bigger emphasis on including Reels in the feed, in a full-screen style, with the navigation bar, description and Instagram logo overlaying the video itself.

(In case you didn’t know, all videos under 15 minutes long will now become Reels, too – whether you want them to or not.)

This update has been in the works for a while…

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