social media marketing

Way over a year ago, I told you that Twitter was having an identity crisis.

Back at the end of 2021, there was talk of a paid subscription service (Blue). Spaces were being floated as Twitter’s answer to the Clubhouse trend. And the Fleets function, the platform’s equivalent of Instagram Stories, was swiftly divebombing out of the feed as users protested that Twitter was just becoming too much like the other social media sites and losing what made it so special in the first place.

But fast for…

According to research from 123reg, January is THE month to start a new venture.

In 2022, there was a spike in the number of web addresses being registered, leading the domain provider to estimate that at least 10,000 new companies will have been launched by the end of that month.

I don’t know about you, but I certainly see this trend continuing now in 2023. Times are tough, with people having to find more creative ways to make ends meet – and for many, that means starting a side hustle, or per…

(Want to listen to this blog post instead? Check out Episode 1 of The Social Brain podcast.)

Social media marketing can help to grow your business, increase brand loyalty, and boost your sales.

But it can also be overwhelming and confusing when you don’t know what you’re doing.

If you follow me on Instagram and are part of my close friend crew, you’ll know I often pop up the little question box sticker to help you with your struggles.

I recently asked you what you most needed help with on so…

You know me. I LIVE and BREATHE social media. To the point where some people might say I’m a little bit obsessed.

You might think that’s a good thing, given that I’ve been running my own social media agency for quite a few years now! And it is, mostly. It means I’m always ahead of the curve; always testing new approaches to find out what works.

But every now and then, even I need to take a little break from the hourly scroll, for the sake of my own mental health.

Why I decided to disappear fo…

I don’t know anyone who hasn’t been impacted by all the craziness of late.

Between coming out of Covid, the conflict in Ukraine, energy hikes, Queen Elizabeth’s funeral, spiralling inflation, and absolute chaos in government, it’s felt like we haven’t been able to catch a breath amongst everything that’s been happening in 2022.

According to data from the latest Opinions and Lifestyle ONS survey, 93% of people in the UK are reporting that their cost of living has increased compared to this time…

There have been some pretty big happenings recently. In the space of five short years, we’ve had three Prime Ministers, we’ve officially left the European Union, we’ve navigated a global pandemic, we’ve lost our Queen, and witnessed a rollercoaster battle between two caterpillar cakes.

It’s been a wild ride, for sure!

So, it’s no wonder that businesses have wanted to reference these mammoth events in their marketing. Shed loads of companies have jumped on these stories, creating clever and mem…

When it comes to marketing your business, there are endless ways you can generate more exposure and get your products or services in front of those all-important customers.

But because it’s often perceived to be the ‘easiest’ and one of the most effective routes to more brand awareness, most companies focus their attention on social media.

Don’t get me wrong, I obviously LOVE social media. (I must do – it’s my business, after all!) It’s arguably one of the most powerful ways you can connect wi…

My main goal as the Head Brain of The Social Brain is to help my clients learn how they can use social media to boost their businesses.

My team and I offer all kinds of DIY and fully managed support packages. There really is something for everyone, regardless of your circumstances or your budget.

But I’m particularly passionate about sharing knowledge that you can soak up and action on your own terms, at your own pace – and this is exactly what I’ve done to date with my members-only group, Bra…

Has Instagram’s updated newsfeed turned you off, too?

SO many of my clients and followers have told me they’re not happy with the new format – particularly as there’s now a bigger emphasis on including Reels in the feed, in a full-screen style, with the navigation bar, description and Instagram logo overlaying the video itself.

(In case you didn’t know, all videos under 15 minutes long will now become Reels, too – whether you want them to or not.)

This update has been in the works for a while…