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social media platforms

I’m still buzzing after my first in-person InstaBrains workshop!

It might have been more than two weeks ago now… but I’m still feeling ALL the feels after delivering my very first InstaBrains workshop at CREATE Business Hub in Shenfield on 26th and 27th April.

A group of five fabulous marketers and business owners joined me for top tips on all things Insta. During the two-day session, these lucky attendees learned how to:

  • Build a killer Instagram strategy

Together, we dissected what each guest wanted to achieve with their business, and helped them expl…

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Getting Started with Digital Ads with Sarah Murdoch

Is it time for you to supercharge your social media marketing?

Digital advertising is a great way to enhance your marketing efforts, but when is the right time to commit to it?

How much should you spend on Facebook Ads?

And how long do you need to test things for?

I recently spoke with my friend Sarah Murdoch on The Social Brain Podcast to discuss why, when and how to get started with digital ads.

Prefer to listen to the audio version of our conversation? Go here.

A few years ago, there wa…

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Are you ready to up your Instagram game this year?

There’s been lots of talk recently of Instagram’s declining engagement rates.

And while I can’t deny that I have seen less interaction on this platform than usual recently, I definitely don’t think now is the right time to jump ship and let all the hard work you’ve put into building your following here go to waste.

In fact, I think Instagram can still be extremely valuable for businesses.

Why?

Well, firstly, Instagram has 2 billion monthly active users – and it is still growing!

Plus, it’s …

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Have you heard? The Social Brain has won TWO awards in 2023 (so far)!

If you’ve been following my Insta feed, you’ll know that I’ve had some BIG news to share with my clients and followers in the last couple of weeks.

I had to keep schtum about what’s been happening… but I’ve finally been able to let the cat out of the bag and tell you that The Social Brain has won not one, but TWO awards!

At the start of April, I found out that I’d taken home the Best Digital Biz 2023 trophy from the BizBubble Awards. BizBubble champions small independent businesses, and this y…

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Stand Out on Socials with a Personal Brand with Ella Orr

Do you know what a small business owner’s secret weapon is??

Personal. Branding.

I recently spoke with my friend Ella Orr on The Social Brain Podcast to discuss what personal branding actually is, along with a few simple ways that you can inject your own personality into your content.

Prefer to listen to the audio version of our conversation? Go here. 

Personal branding is something that we’ve seen a lot more of since 2020. We’ve started to see more companies show their personality online an…

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Create a Winning Content Strategy to Boost Your Sales on Socials

(Want to listen to this blog post instead? Check out Episode 7 of The Social Brain podcast.)

Does creating a content strategy for social media leave your head in a spin?!

So many business owners post on social media without having a clear content plan, which can lead them to not get the results they want (and deserve!).

When you’ve got a well thought out content strategy in place, you’re likely to see an increase in followers, engagement and most importantly, SALES!

If you follow me on Insta…

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Top Tips for Going Live On Social Media From a Social Media Manager

(Want to listen to this blog post instead? Check out Episode 5 of The Social Brain podcast.)

Do you struggle when it comes to going live on social media?

You’re not alone.

In fact, most of our clients actively avoid going live on their social media platforms. 

But utilising the live feature is a fantastic way to nurture your audience and turn your community into customers. 

If you follow me on Instagram and are part of my ‘close friends’ crew, you’ll know I often pop up the little question …

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Facebook vs LinkedIn: is it time to shift your focus?

Got the Facebook FOMO? You’re not alone.

There’s kind of an expectation that, as a small business owner, we need to be across as many social media platforms as possible if we want to get enough exposure to drive our ventures forward. And for some reason, Facebook still seems to be the default option for many entrepreneurs, even if it’s not necessarily delivering great results in terms of audience reach and engagement.

Maybe it’s because it’s familiar; most of us have been running our own Faceb…

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The Pros and Cons of Going Viral on Social Media with Laura Jane

(Want to listen to this blog post instead? Check out Episode 6 of The Social Brain podcast.)

Have you ever googled “how to go viral on social media”?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

I recently spoke with my friend Laura Jane on The Social Brain Podcast to discuss what it’s *really* like to go viral on social media after an audio Laura created …

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Everything You Need to Know About Building Funnels in Business

Sales funnels, marketing funnels, business funnels. It's enough to make your head spin, isn't it? 

Here at The Social Brain, we talk a lot about marketing funnels and the stages of a marketing funnel: brand awareness, nurturing, decision making and the sale.

But did you know there’s more than one type of funnel?

I recently spoke with my friend Rebecca Wise on The Social Brain Podcast to discuss all things business funnels, including the relationship between sales funnels and social media mark…

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